Next Gen Consumer

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New generations of consumers are looking for different flavours and they are not afraid to try new products. Millennials in particular are more experimental and there is an aspect of them looking for more unique flavours; they set us some challenges for traditional cuisine.

Operators are grappling with a very different consumer profile from what they have been used to. Millennials, and the generation that has followed, Gen Z, are more adventurous, better informed and more health conscious.